Jon Weissman, a computer science expert at the University of Minnesota, reviewed Google’s source code for the two ad tech products – which he called “beautiful to look at” – and said it was ...

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...

The Justice Department and Google wrapped up a two-week hearing that could have a major effect on online advertising. By David McCabe Megan Mineiro Emmett Lindner and Cecilia Kang David McCabe, Megan ...

A judge queried lawyers about whether a breakup made sense during closing arguments on how to fix the tech giant’s dominance in online advertising. Judge Brinkema’s decision could restructure Google’s ...

While other industries are making their first steps toward AI integration, ad tech has been running an automation marathon for decades. This is a sector built on data, speed and scale: the perfect ...

In this week's column, Shirley Marschall looks at ad tech's addiction to shiny new things, how the industry loves a new distraction, and why every year has to be 'the year of...' something... The ...