Narcissistic behavior thrives in environments where visibility matters more than contribution. If you’re constantly talking ...

In my last blog post, I wrote about using a continuous reinforcement schedule when you want to establish a new behavior. And I hinted that you should change that schedule after the behavior is ...

Neuroscientists are increasingly finding that when you encounter a familiar reward, your body begins to gear up for action ...

Issuers are fine-tuning their rewards strategies, using carrots that can encourage fiscal responsibility and help them weed out less-desirable accounts. While traditional rewards programs based on ...

With inflation becoming a pressing concern for most consumers, the desire for rewards and other shopping incentives has increased. We examine these incentives’ impact on consumer shopping behavior and ...

A new study published in The Journal of Neuroscience provides neural evidence regarding how environmental cues can bias human ...