The Oechsli Institute’s 2014 Financial Advisor Social Media research found that LinkedIn is a powerful marketing tool when a personal introduction isn’t possible. The following is an excerpt from The ...

Cold calling usually isn’t a part of what real estate agents look forward to, but it still works if you do it right. Picking up the phone and having a direct conversation is one of the quickest ways ...

Cold calling isn’t dead, it’s just evolved. While digital channels dominate modern sales conversations, picking up the phone to start a relationship with a prospect who’s never heard of you remains ...

The cold call is dead, at least for smartphones. But the phone conversation itself hasn’t lost its value; only the path to it has changed. Apple and Google have now both introduced technology that ...

Cold outreach is still one of the most effective ways to build relationships, but success today comes down to personalization, brevity and leading with value rather than spam. Cold outreach is simply ...