Texas AG Ken Paxton’s deal with Crest over fluoride imagery sparks praise and criticism amid broader debate over children’s fluoride exposure.

Procter & Gamble has agreed to revise packaging of its Crest toothpaste brand under an agreement with Texas Attorney General ...

The agreement with Proctor & Gamble mirrors last year's settlement between the state and Colgate-Palmolive.

The move aims to ensure that depictions of fluoride toothpaste quantities on Crest packaging align with guidance for children.

Ken Paxton secured a settlement with Crest toothpaste's makers to modify children's toothpaste packaging to accurately display the advised amount of toothpaste for kids.

Texas Attorney General Ken Paxton secured an agreement with P&G to alter Crest toothpaste's marketing for child safety.

“After a few weeks, my teeth feel smoother and my gums look healthier,” one reviewer raves. “Definitely a reliable, ...

Procter & Gamble said Tuesday it is launching a line of Crest toothpastes called “Be” that featuring nontraditional flavors including Mint Chocolate Trek, Vanilla Mint Spark and Lime Spearmint Zest.

Add Yahoo as a preferred source to see more of our stories on Google. The minty fresh marketing materials will include visuals that only depict a "pea-sized" amount of product, instead of the typical ...