A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Many companies have loyalty programs — membership programs that grant customers exclusive benefits for specific actions. At their simplest level, loyalty programs offer rewards per dollar spent or ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. What is a loyalty program? It’s a program designed to get ...