With cynicism and deception at an all-time high, trust is definitely a luxury, and unconditional love is a dream come true.

Fletcher’s Storythinking explains the vast role that storythinking plays in human affairs as chains of narratives drive ...

Have you ever noticed that the most memorable moments in a film are the ones not shown or told? Those gaps leave an imprint on our psyche as they silently bridge the gap to fulfill the scene’s motive.

I should have had a ready answer at my fingertips (but it was early in the morning and I hadn’t opened my can of Red Bull). I mumbled something about an attempt to impose order on the chaos of the ...

An analysis of narrative power in marketing, exploring mythmaking, ethical storytelling, and how B2B brands can shape meaning ...