A Q&A on performance marketing in multifamily, exploring how data, benchmarks and cross-team alignment drive occupancy and property performance.

Performance marketing is perhaps the most underrated and misunderstood media channel in all of advertising. After more than a decade in existence, it suffers from a bevy of misconceptions among senior ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers have witnessed, this space is rapidly evolving. Smart brands are ...

Search Engine Journal uses the information you provide to contact you about our relevant content and promotions. Search Engine Journal will share the information you provide with our partner, who will ...

Stephen Gilbert is the CEO of Anchour, an award-winning, fast-growing marketing agency dedicated to helping SMBs thrive globally. As a small-business owner or marketer, you may find yourself ...