A new study shows that most car buyers do not like tariffs and worry about affordability, but report better car buying ...

4. Purchase Decision Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, ...

We independently evaluate all of our recommendations. If you click on links we provide, we may receive compensation. 9 tips to help you navigate the car-buying process Michelle Lambright Black is an ...

Many consumers are accustomed to using technology to purchase goods and services, big and small. Shopping for a vehicle is no exception. Buyers are eager to embrace digital tools designed to help them ...

TROY, Mich.: 7 Nov. 2024 — Customer satisfaction with the vehicle purchase process continues to rise as new-vehicle inventory and pricing improve year over year, according to the J.D. Power 2024 U.S.

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...