…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...

Activewear brand Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration that will let users unlock virtual rewards in the brand’s real-world stores. The biggest ...

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

While it's been around since 2006, Roblox has taken the world by storm in the last few years (thanks to us being locked indoors for long periods). It's essentially a place for young gamers to ...

Roblox founder and CEO David Baszucki opens up about sales since the company's latest rollout on 'The Claman Countdown.' Hillary Clinton breaks silence on Trump’s controversial $400m Qatari jet The ...

In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. Netflix will begin ...