The design thinking process is a two-pronged approach that involves both empathetic ideology and a process that aims to find the best possible solution for gaps in the market or problems in a given ...

Rapid prototyping processes, part of design thinking, can lead to an abundance of fresh ideas. In last week’s column, we shared how biopharmaceutical company AbbVie uses design thinking to humanize ...

"I have a feeling we're not in Kansas anymore," Dorothy says to her dog in 1939's 'The Wizard of Oz' as she walks around, discovering a fantasy set in which, without realizing it, we find ourselves ...

Every building starts with an idea. But how do you get from a concept to a piece of architecture? Why do some ideas work better than others? What is a "good" design? Questions like these can make ...